This privacy policy sets out how this website (hereafter "Fishpond") uses and protects any information that you provide while using this website. Fishpond is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Fishpond may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Privacy Policy and Personal Information


It is our firm commitment to protect our customers' privacy. We will never sell, rent, lease or give your personal information to anyone without your permission. The information we gather through the mail or collect online is solely intended to better serve our customers. We do not share your email address with any outside companies. We do use these addresses for our own electronic marketing purposes but only with your consent. Instructions on how to unsubscribe are included in every promotional email.

There are two types of information we collect from you, non-personal and personal. Any non-personal information is gathered when you visit our site. This information cannot be used to identify you. It is general information about the traffic on our website and gives us information that can help us improve the appearance, and overall usability of our website.

Any personal information we gather is done so through the mail, on the phone, or is collected online. This personally identifiable information includes but is not limited to your name, billing and shipping address, email address, phone number, and credit card information. The contact information we gather would be used for mailings or e-mail newsletters, which would contain information about our company such as new product alerts, specials and promotional offers, or other programs/conservation efforts in which our company may be involved. Financial information such as your billing address, shipping address and credit card information would only be used when necessary for billing & shipping products that you purchase.

Disclosure of Information
We may disclose personal information to companies employed by fishpond to perform services or functions on behalf of fishpond. This includes providing customer service, maintaining our website or sending email, taking orders, processing payments, or delivering packages. The companies employed by fishpond may not use your personal information other than to perform their necessary services or functions on our behalf.

We will never disclose your personal information with anyone else except as appropriate to comply with legal, regulatory or government requests or to protect the rights, property, or safety of fishpond, our customers, employees or others.

Protection of Personal Information fishpond has implemented appropriate measures insuring you receive the best protection of your personal information we can offer. The specific electronic, physical, and managerial procedures we've implemented do not guarantee security but should help you feel confident about viewing our website fishpondusa.com or about making purchases from fishpond inc.

Please note that our privacy policy does not extend to other web sites that link from our website to theirs. We suggest that you view their privacy statements as posted on their website.

How to contact us 
If you have any questions regarding our privacy policy and terms, you may contact us the following ways:

  1. E-mail us at customercare@fishpondusa.com
  2. Send mail to Fishpond Customer Service 275 Kalamath St. Denver, CO 80223

How to Remove your Name from our Mailing, or E-mail List

  1. Click the "unsubscribe" button on any electronic communication you receive from us
  2. E-mail us at customercare@fishpondusa.com
  3. Send mail to Fishpond Customer Service 275 Kalamath St. Denver, CO 80223

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE Fishpond view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.