Fishpond is excited and proud to be the first fly fishing business to become a certified B Corporation. Together with 2500 other companies in 50 countries, we are a diverse community with one unifying goal: to redefine success in business by making our world a better place to live within, not only for humans, but for all species.

As a certified B Corporation, we believe we must be the change we seek in the world. Addressing climate change, protecting endangered species, and safeguarding the special places under threat require us to use the Fishpond brand as a force for good. Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, while aspiring to use the power of markets to solve social and environmental challenges. To be the best company we can be, we must observe, learn, and embrace compassion, which fosters understanding.

B Corporations compete not just to be the best in the world, but also to be the best FOR the world.

“Certified B Corporation” is a trademark licensed by B Lab, a private non-profit organization, to companieslike ours that have successfully completed the B Impact Assessment (“BIA”) and therefore meet therequirements set by B Lab for social and environmental performance, accountability, and transparency.

It is specified that B Lab is not a conformity assessment body as defined by Regulation (EU) No 765/2008,nor is it a national, European, or international standardization body as per Regulation (EU) No 1025/2012. The criteria of the BIA are distinct and independent from the harmonized standards resulting from ISOnorms or other standardization bodies, and they are not ratified by national or European public institutions.