THE SHARK FREE MARINAS INITIATIVE
As the co-founder and creative director of Fishpond, Inc, one of the world's leading outdoor and fishing products companies, John Land Le Coq is working hard to use the power of his brand to spread the message about the fragility of our planet and to ensure that all species are respected and protected. As an advocate for our water resources, he has joined The Humane Society of the United States, Shark-Free Marinas, and other environmental groups to promote responsible fishery ethics and sustainable practices. Through its Troubled Waters campaign, Fishpond is encouraging their consumers to engage in a cause that directly impacts their heart. In conservation, as in every aspect of life, none of us can do everything, but each of us can do something to help conserve and protect water resources and the ecosystems within them.